Soft Power: Cats, Branding and the Ukrainian Far-Right

“There are three secrets to successfully interviewing gangsters,” declared the keynote speaker. “First, convince them your work is irrelevant. You’re an academic, that’s usually not too hard”. “Second”, he continued, “is alcohol. If you can hold your drink, you’ll usually win respect and get them to talk”. And the third trick: “Have a cute dog”.

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